Helpful Tips to Rank Higher in Google:
- Create Unique Content
Google loves to see unique content. This is evident in the rise of importance of content creation and curation as a marketing tool over the years. The fact is, people use the web to find information, that is why Google puts such a high value on unique content. Producing a site that begs to be shared is very beneficial. This can be acheived by posting videos, graphics and images that are creative and unique. When someone shares or links to your website on social media, Google gives you big ticks in its search engine calculations, which in turn can cause you to be ranked higher. - Make Sure Your Site is Fast
There is a happy medium between having unique content and having too much content. Avoid having a ton of images, flash, and java objects, this will slow down the loading time. Loading time is another factor that Google takes into consideration when ranking your site. - Update Your Product Descriptions and Meta Tags
When you do not add a product description to your product or you copy one from the distributor, you are significantly hurting your chances of having your site ranked higher in google. Doing this is essential and is well worth the effort. Click here to learn more about how to update your descriptions and meta tags. - Have Product Reviews
About 70% of buyers are looking for reviews of products on online stores or forums before making a purchase. Consequently, if your site has no such reviews, you are missing a large percentage of the audience. This also can generate unique content when your customers. If you would like the option to have customer reviews on your website talk to a support expert who can help you make this feature possible on your site. - Make Sure Your Site is User Friendly
Google is a search engine that is all about convience and an easy customer experience. This is a top priority to them in ranking so you should make sure that your online store and site are convenient and useful for customers in order to achieve higher rankings from Google. This in turn will create a good customer experience and when customers like your site they are more likely to share your page - which as you know are what drives you to the top of the search results!
